Cultural tourism market trends

RO: Dezvoltarea societății are un impact major asupra dezvoltării turismului. Creșterea acestui domeniu se datorează globalizării, stilului de viață complex și haotic al oamenilor întotdeauna în căutarea concediilor și a mobilității între locuri. Acum, noii consumatori ai societății de astăzi au creat noi tendințe pe piața turismului. La nivel mondial, Europa rămâne piața de bază a turismului, în special pentru turismul cultural. Turismul cultural este practicat în cea mai mare parte de către persoanele cu un nivel ridicat de educație, ce caută activități culturale în destinația aleasă.

EN: The development of the society has a major impact on the development of tourism. The growth of this domain can be read as a result of the globalisation, of the complex and chaotic lifestyle of people always in search of holidays and mobility between places. Now, the new consumers of today’s society have created new trends in the tourism market. At the global level, Europe remains the core market for tourism, especially for cultural tourism. Cultural tourism is mostly practiced by educated people in need for cultural activities in the chosen destination.

There are tourists looking for rich, exotic and relaxing places and tourists who are looking for the authenticity of places, for new types of experiences and information to satisfy the new cultural needs. The new market niches include creative tourism, volunteer tourism, educational tourism, religious tourism, gastronomic tourism, wellness tourism.

Along with the new generations, there are also new forms of travel: city trips (short trips), couchsurfing trips (finding locals which offer free accommodation and guidance through places).

Creative tourism, as a form of alternative travel and a new trend, refers to the tourist’s opportunity to participate actively in destination’s specific actions and have new experiences while they exchange skills/ knowledge with the locals. This new form of cultural tourism contributes to the society development, economic, social and cultural, by preserving values and traditions. By going in a „creative” trip, tourists gain knowledge about arts and heritage and this kind of authentic experience help them to create a „live” culture with the hosts. Also, the creative potential of the visitors is developed and the distance between two cultures is growing less. While the cultural tourism is based on the marginal role of the community which shows the most popular locations, creative tourism stimulates the community to observe the traditions and the authentic parts, leaving mass tourism behind. The communication, along with mutual cooperation between tourists and locals is the key for the tourists to live like the locals, to learn about and understand their culture and to feel like being part of their community.

   source:https://livinginspain7.wordpress.com/2014/01/16/creative-tourism-2/

Volunteer tourism (voluntourism), the market where you get to know other countries and other cultures by doing something free of charge for the community is a popular form of international travel, in a continuous growth, especially among youth. In order to have different experiences with local people and at the same time helping their community, people choose to go abroad with volunteering tourism projects that allow them to contribute to the sustainable development of the community.

source: https://www.silverkris.com/how-to-be-a-responsible-voluntourist/

Religious tourism such as pilgrimage and spiritual trips is often mixed with travel motivated by a historical motive, pilgrims doing famous itineraries and routes. Also, there is a type of people in search of discovering their own spiritual identity and the reasons for doing such a trip differs from a traditional religious approach to alternative medicine of self-discovering.

source: http://hotspots.net.hr/en/2013/10/religious-tourism-in-dalmatia/

Another trend is language travel: people are traveling to learn and study a language, often language courses provided by schools, language centers or other intermediaries, come along with cultural activities where the tourists get in contact with locals. To learn a language in the traditional way – endless vocabulary words, translations, and texts-might be hard and not appealing. But when traveling in another country where all of the people are speaking that language is, first of all, challenging but also fun. This market is expected to grow, as well as the language travel industry. The factors that shape the decision of people when choosing the suitable language training worldwide include the availability and the quality, the prices, the attractivity of the place/ city/ country and the language itself.

source: http://under30ceo.com/27-fun-ways-to-learn-a-language-quickly/

 

The wellness and spa destinations chosen for spending holidays are luxurious and provide a good experience for tourists. There are different types of trends in this industry such as retreats (meditation, yoga, emotions healing, stop smoking), post-cancer recovery programmes (combining consultations from physiotherapists, psychologists, and nutritionists), detox holidays (nutritious meals for the ones who want to eat well), fitness social groups. This kind of holidays aims to rejuvenate the mind, body, and soul.

source:http://www.travelweekly.com/Luxury-Travel/Insights/Aman-Hotesl-and-Resorts-a-new-entrant-to-wellness

The continuous development of tourism demands new models of consumption, trends, tourist need, and tourists. The cultural market trends include a variety of niches driven by the search of cultural -different- experiences.