Traditionally, the transmission of customs or beliefs from generation to generation, became, in the past years, one of the main subjects of discussion in the context of globalization. Although providing the most excellent frame for social and cultural development, one drawback of the globalization process is the fading of the local/national/regional tradition.

As a tool of globalization, digitalization has its own influence over the social and cultural context. So, in a society that becomes increasingly digitalized, the labour market adapted so it could embrace the newly emerged domains, which came to exist to satisfy the employers’ and employees’ needs regarding working online or with online tools.

The purpose of this guide is to provide the people interested in these continuous changes relevant information about some of the great new opportunities the European labour market hosts.

As tradition is closely bonded with culture, cultural tourism seems to be one of the best ways to keep our heritage intact and to have other people learn about it as well. Cultural tourism is the subset of tourism concerned with a country or region’s culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion, and other elements that helped shape their way of life.

During the next chapters, this guide aims to get the reader familiarized with action plans, labour market needs, skills needed, trainings available and domain/profile challenges in what regards the profiles of Cultural Heritage Entrepreneurs (Asociación PROJUVEN), Local Tourism Managers (Youth Mobility Denmark), Touristic Itinerary Designers (Futuro Digitale), Communication Specialists in the field of Cultural Tourism (GEYC) and Mobile Application Developers in the field of Cultural Tourism (GEYC).

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